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In a large bowl, combine pancake mix, cocoa powder, sugar, buttermilk and eggs.
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Whisk until well blended.
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Add food coloring until your desired red color is achieved (we used about 1 tsp).
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Pour 1/4 cup batter onto hot griddle.
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Cook 2-3 minutes or until bubbles form on top and edges are dry.
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Turn and cook the other side until pancake is done.